Xiao Fei Yan — Art Direction

Portrait of Xiao Fei Yan

Salon des Maires 2027, Visual identityLe Salon des maires

Client
Le Salon des maires
Year
2027
Mission
Visual identity Event identity Social media
Context
Pitch for the visual identity of the 2027 edition of Salon des Maires.
Vision
Drawing on the theme of determination, the identity is built around the lighthouse, echoing the event's role as a guiding force for local solutions, supporting elected officials as they navigate today's challenges.

Blaze Type Site, Web rebranding, 2026Blaze Type

Client
Blaze Type
Year
2026
Mission
Web rebranding Web design Social ads
Context
Blaze Type is a French type foundry with a rich typeface catalog that wasn't being showcased effectively. This typographic richness had become an obstacle to both accessibility and user experience.
Vision
Showcase the depth of Blaze Type's catalog while keeping the experience clear and approachable.

Blaze Type Font Pack, Web design, 2026Blaze Type Font Pack

Client
Blaze Type
Year
2026
Mission
Web design Dedicated visual identity Social adsWeb rebranding Web design Social ads
Context
Design of the 'Font Pack' page, a subscription by Blaze Type, that gives access to the foundry's full catalog plus a selection of commercial-use projects. Aimed at hesitant buyers, it makes typefaces more accessible and simplifies notoriously complex licensing.
Vision
Simplify a complex offer, with its notoriously tricky licensing, while highlighting everything the subscription has to offer.

Salon de la Biodiversité, Visual identity, 2027Salon de la Biodiversité

Client
Le Salon de la Biodiversité et du Génie écologique
Year
2027
Mission
Visual identity Event identity Social media
Context
Pitch for the visual identity of Salon de la Biodiversité et du Génie écologique 2027
Vision
This identity is rooted in the idea of the imprint, literal and figurative alike. As a tool, year after year, the Salon de la Biodiversité leaves its imprint on those who attend.
Interested? Let's meet
Hit me up

Bastyde, Visual identity, 2025Bastyde

Client
Bastyde
Year
2025
Mission
Visual identity
Context
Visual identity design for Bastyde, a law firm, created for their launch.
Vision
Bastyde acts as a bridge: between city and countryside, individuals and businesses, ideas and their implementation.

Sphères, Website identity, 2023Sphères

Client
Sphères
Year
2023
Mission
Website identity
Context
Website design for Sphères, a magazine dedicated to community stories told through a range of narratives.
Vision
The magazine, conceived as a collector's piece, is translated into a website that draws on jewelry design codes: blending elegance with striking photographic storytelling.

SIMI, Visual identity, 2026SIMI

Client
Le Salon de l’Immobilier
Year
2026
Mission
Visual identity Event identity Social media
Context
Event identity for SIMI, France's leading real estate investment trade show: the platform where the industry's decision-makers unite to shape the future of real estate amid profound sector change.
Vision
Construction through the checkerboard pattern. Encounter through intersecting squares. A pattern takes shape.

Salon des Maires 2026, Visual identitySalon des maires

Client
Le Salon des maires
Year
2026
Mission
Visual identity Event identity Social media
Context
“Boldness is local.” The 2026 Salon des Maires stands as the landmark event empowering local authorities to define, drive, and deliver their most ambitious projects
Vision
Built on the idea of local emergence, bursting from within, outward.
Want to grab a you tiao?
Hit me up

UXO, Visual identity, 2025UXO

Client
UXO
Year
2025
Mission
Visual identity
Context
Visual identity redesign for UXO, marking the agency's 10th anniversary.
Vision
Faux-3D illustrations meet a vibrant, iridescent palette. A nod to pop futurism.

Scrine, Visual identity, 2025Scrine

Client
Scrine
Year
2025
Mission
Visual identity
Context
Visual identity for Scrine Production, a video production agency.
Vision
Inside the frame, immersed. Deep within a world. Reclaiming the visual codes of the audiovisual industry

Etrave, Visual identity, 2025Etrave

Client
Etrave Travaux
Year
2025
Mission
Visual identity
Context
Visual identity design for Etrave Travaux, a company specializing in maritime construction work.Visual identity design for Etrave Travaux, a company specializing in maritime construction work.
Vision
The sea sits at the heart of the visual identity: a boat's bow, ropes, waves